Carolina Herrera
For the Carolina Herrera brand, we created a campaign featuring three influencers who showcased the brand's new fragrance, Good Girl Blush, highlighting feminine confidence and radiance. The #itsgoodtobebad campaign portrayed femininity as a superpower and promoted the optimistic, strong, and self-aware attitude of the Good Girl brand. All activities were aligned with the brand's strategy, allowing us to bring the brand's mission closer to the target audience through the selected creators' publications.
