Empik
In 2023, for the autumn Book Fair, we prepared a promotional campaign for a special event organized by the brand, featuring authors and numerous promotions. 19 creators participated, recording Reels and TikToks to encourage their audiences to attend the event. Influencers created content at Empik stores, enthusiastically presenting what they considered to be the most interesting books and available discounts, which drew attention from a wide audience. Thanks to this campaign, Empik successfully brought together the community of book lovers and increased interest in the autumn Book Fair.
