Circle K
Together with Circle K, a chain of gas stations, we carried out ten influencer campaigns, including the promotion of new food products on Instagram, TikTok, and Twitch. One of the most interesting campaigns was the promotion of K-Freez, where TikTokers invited their viewers to guess the flavors of the product. As part of a CSR campaign for Circle K, influencers promoted the initiative to support the "We Give Children Strength" Foundation, where part of the coffee sales profits were donated to a helpline for children and youth. TikTokers humorously promoted the new Bacon & Cheddar Hot Dogs, showing off unusual flavor combinations.
